AUF leader Gaute Børstad Skjervø believes that young Swedes are moving to the left for ideological reasons. Skjervø predicts that the West is facing one of the biggest left-wing waves in many decades. But according to Swedish researcher Tobias Hübinette, much of the shift is about something else: who is actually young in Sweden today.
Nike has lost $224 billion in market value and is being dropped from the S&P 100. Jaguar was willing to lose 85 per cent of its existing customers. Both embraced woke advertising, defied criticism and alienated their traditional audiences. Now sales are falling, market share is disappearing and thousands are losing their jobs.
